This is a small sample of the kind of feedback we have been getting for our work with advanced driving and precision driver training, as well as with corporate driving events.

December 11, 2007
Alan...Thank you so much for teaching us safe driving techniques. I loved the course and got a lot out of it ( my spouse was happy too as I now want to drive on snowy days....with my new found skills). I hit a patch of ice yesterday and confidently got out of it and still heading in the direction I was going...not sideways. Thanks...this course was most excellent and I will continue to practice my new skills.

Kind Regards,

Kristi Broadbent
Bylaw Services
February 5, 2005
Dear Sir / Madam,

I have great pleasure in highly recommending Sidorov Sports Consultants Inc.

Our company has contracted Sidorov Sports Consultants to put my employees through Alan’s completely thorough, informative, exciting, practical & incredibly valuable advanced driving training courses.

Alan combines more than just the raw elements of driving to create a well rounded experience that draws on many aspects of driving that are not commonly dealt with behind the wheel. Alan has crafted his courses to create a very polished product with amazing tactics & very good common sense approaches to give our drivers practical tools to work with while on the road.

Indoor sessions were fast paced & challenging & the track results were amazing to watch. The improvement of all of my staff (& me in particular) was tangible & obvious to us all. The results were immediate & the course continues to be a highlight of all our staff training.

My company has directly benefited from Alan’s experience with varying driving situations & has kept us to a no accident, perfect driving record over the last 5 years in very snowy, wintry conditions.

I would be happy to supply you with more information in person should you require further reference. Please call me on 604 905 2560 during business hours.

PJ O’Heany
YES Tours Inc
PO Box 1390
VON 1B0, B.C.

Jk motorsport consultancy ltd

PO Box 7615
Leicestershire LE12 5XJ
e-mail: jkirkpatrick@btopenworld.com
telephone/facsimile: +44(0)1509 889166 mobile: +44(0)7973 885112


I have known Alan Sidorov for almost thirty years, firstly as a young racing driver chasing the British Sports 2000 Championship in a car run by my team and then as a first class, dedicated instructor developing the skills and understanding of international students attending the Jim Russell International Racing Drivers School.

As the owner and Managing Director of that School in the UK and a director of the global umbrella company, Jim Russell Management, I have amassed a great deal of experience of those who claim the ability to fulfill the role of “teacher” in this demanding arena. Many claim the qualities but very few indeed truly possess the knowledge and disposition of the “great or natural” mentor….Alan is one of the few.

His understanding and first hand experience of the sport partnered by the techniques of an innovative teacher, make Alan one of the most accomplished trainers I have ever worked alongside.

I have absolutely no hesitation in recommending him to any individual or organisation with plans to provide driver education and development, be it on the race track or indeed the public highway.

John Kirkpatrick


Loughborough, England
20 March 2006
Registered office: 105 Derby Road , Loughborough, Leicestershire LE11 5AE

Company Reg.No. 4202461

VAT Registration No. 789 1609 78.

October 21, 1996
Mr. Alan Sidorov
Skip Barber Racing School
1023 Monterey-Salinas Highway
Salinas, CA 93908
Dear Alan,
Just a quick note to thank you for the wonderful presentation and program you prepared for our Media Challenge. The participants, many the same as last year and the year before, were treated to good “classroom” instruction, quality time with your instructors during practice laps, fun times during the races, and of course, the hot laps. Because many of our media personalities drive year after year (heaven help anyone who might try to take over their driving spot), it was great to have such a different program.
The TV and radio coverage Friday evening was great. I hope you had a chance to see some of it. Enclosed are copies of The Herald’s and The Californian’s articles, in case you missed them.
It was a fun time for all last Friday afternoon. Again my thanks to you (and Shamen!) for the time and effort you and your staff put into making this such a successful event. I look forward to working with you again next year.

Ginny Brown
Marketing Committee
Media Challenge Coordinator
October 16, 1997
RE: Alan Sidorov, Sidorov Sports Consultants
Our use of the sports management consulting services of Sidorov Sports Consultants is based on Alan's extensive knowledge of sports management procedures as well as his racing background, and has led to his involvement in the following areas:
  • Developing and implementing a three-level instructor training program. This includes initial training, continuous improvement and development of management structures to assist senior instructors in team building.
  • Revision of all major curricula.
  • Developing an instrumented testing program designed to evaluate critical elements of vehicle dynamics.
  • Developing a structure of vehicle testing to incorporate both subjective and objective data.
  • Working as a consultant to the Special Projects group to assist in liaison with vehicle manufacturers and other corporations.
  • Investigating potential liaisons and information sharing programs with institutions such as MIT.
We look forward to continuing our relationship with Sidorov Sports Consultants.
Simon Kirkby
Vice President
Corporate Services
Skip Barber Racing School

June 2, 2008

To Whom It May Concern;

Re: Alan Sidorov, Sidorov Sports Consultants, Inc.


This is to confirm that the BC Safety Council has worked with Alan Sidorov and his group in the area of traffic safety education and driver training. Specifically, we have worked with them in the field of Winter Driving. In addition, both organizations have consulted with each other on an ongoing basis for several years.


Alan’s background in automobile racing and high performance driving has provided extensive experience of value to drivers of all sorts of vehicles in all driving conditions and circumstances. His credibility in this regard is unquestioned as his personal knowledge of vehicle technologies and his experience in its application is so extensive.


In addition to these credentials, however, we respect the ability of his instructional team to deliver education and training at the appropriate level for the audience. As a safety organization, we also appreciate the fact that their commitment to safe driving practices is paramount and not oriented towards ego enhancement of would-be high performance drivers.


In my opinion Alan and his team will bring to prospective clients education and training that will enhance the effectiveness of their operations in real-world practical applications while also supporting their due diligence as employers concerned with the safety and wellbeing of their employees.


We look forward to working with Alan and his team in coming years in joint efforts towards safer and more proficient driving practices.


Bryan Lowes

Executive Director


2225 - 21331 Gordon Way

Richmond BC V6W 1J9

604-214-7433 fax 604-214-7434